The overall objective of this Non-profitable organization is to contribute to the ongoing international debate about the importance of media and information and communication technologies for peace and sustainable development.

Our goals include striving for the following; good governance, transparency and access to information, empowerment of women and youth, ending poverty, resolving religious conflicts, sustainable development and ensuring stable and peaceful societies.

Key themes are
- The role of media and the relevance of freedom of expression in human and social development
- Empowering people, through media and information literacy and access to information
- Facilitating good and effective governance through media
- The role of media in promoting peace, tolerance, and the dialogue among civilizations, cultures, people and religions
- Social media to enhance youth participation and civic engagement
- Gender Equality and media- Ethics and professional standards in media in the era of internet and social media.